With new stock coming in all the time we’re happy to announce our new stock of G-Star clothing is now available to be purchased in store and online.
From its conception in 1989, G-Star was originally known as Gap Star but decided to change their name once the Dutch designer label went international. G-star has been known for its innovative and cutting edge style in the world of denim. Pushing the boundaries, continuous experimentation and product development, has led to a strong following worldwide. The rough, rudimentary and raw characteristics of the brand allow G-Star to maintain its distinct and unorthodox style.
"Just the product" has always been G-Star's philosophy and market approach. The development of innovative products like raw denim, which has had a major influence in the jeans market, was a natural consequence. Since the premier of raw denim in 1996, G-Star has broadened it’s concept to included a newer, edgier image, appealing to all styles, trends and ages, while keeping the product in the purest form. Authentic details and functional attributes give the collection a strong sense of identity.
G-Star is futuristic and cautious, far reaching and experimental, alternative and traditional, G-star is about making eccentric combinations and maintaining authenticity. Never one to follow the crowd. Just the product.
Wednesday, 17 June 2009
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